Plain English
We are not a property management company.
Here's what that actually means — and why most vacation rental owners discover it's exactly the partner they wanted.
Reference page about what GuestSet Pro is and is not. New here? Start with How We Clean for our cleaning approach or View Cleaning Pricing for service levels.
The distinction
Two different services. Two different industries.
In Florida, a vacation rental property manager is a real estate professional who acts as your agent. They negotiate with guests on your behalf, hold rental income in trust accounts, take a percentage of your booking revenue, and represent your interests in transactions. Property management in Florida requires a real estate broker license under Chapter 475 of the Florida Statutes. Without that license, providing property management services is a third-degree felony.
GuestSet Pro is a hospitality services vendor. We perform cleaning, operations, supply management, vendor coordination, and at higher tiers, operational support tasks at your property under your direction. We charge flat-rate fees for the services you select. We don't represent you in transactions, don't hold your money, and don't take a cut of your bookings.
Both businesses serve vacation rental owners. They do fundamentally different work.
In practice
What a property manager does that we don't do.
Listing creation and management
A property manager creates and maintains your listings on Airbnb, VRBO, and other platforms. They write the descriptions, set the policies, manage the calendar. We don't. Your listings are yours; you create and manage them.
Booking negotiation
A property manager handles inquiries, sets nightly rates, negotiates length-of-stay discounts, accepts or declines bookings on your behalf. We don't. Bookings are between you and your guests, mediated by your platform.
Holding guest payments and security deposits
A property manager receives guest payments into a trust account, deducts management fees and expenses, then remits net rental income to you. We don't. Guest payments flow from your platform directly to you. We never see booking revenue.
Refunds, cancellations, and disputes
A property manager has authority to issue refunds, accept cancellations, and resolve disputes on your behalf. We don't. Refunds and booking modifications are decided by you (or pre-authorized within limits you set, on Complete Property Operations).
Lease and rental agreement terms
A property manager negotiates lease terms with guests for stays of any length. We work exclusively with vacation rentals (stays under 30 days), where booking platforms handle the agreement framework — and we don't touch the agreement itself.
What we do instead
What we do that property managers usually don't do as well.
Most property managers focus on the front end — bookings, guest acquisition, dynamic pricing. They subcontract cleaning to whichever vendor is cheapest. The result: bookings keep coming, but the property quality slowly degrades because the cleaner is incentivized to finish quickly, not to make the property guest-ready.
We're the opposite. We're built specifically for the back end — the operational layer that determines whether a guest leaves a 4-star or a 5-star review. Custom checklists for every property. Photo documentation on every visit. Issue reporting within 24 hours. Smart lock troubleshooting. Linen and supply management. Vendor coordination at higher tiers.
If you already have a property manager you're happy with — they handle bookings, we handle the property — that combination works really well. We've found a good local PM and a great cleaning operations team is more powerful than either one alone.
If you don't want a property manager — you handle bookings yourself through Airbnb's built-in tools — we can be your operational backbone without taking a percentage of your revenue.
The math that matters
Why this distinction saves owners real money.
Florida property managers typically charge 18-25% of booking revenue. Some take a flat percentage; some take a sliding scale; some add fees on top. The structure means as your property grows, your management cost grows.
Imagine a property in Cocoa Beach grossing $90,000 per year. A 20% property manager takes $18,000 annually. As your property doubles to $180,000 in bookings — through better marketing, better photos, more nights — that property manager's cut grows to $36,000.
GuestSet Pro on the same property is roughly $1,200 per year in management fees plus your turnover fees (which a property manager would also charge). If your bookings double, your management fee stays the same. You keep 100% of the growth.
This is the entire economic argument for our model. We're not for everyone. If you genuinely need a property manager — you live out of state, you don't want to handle bookings, you can't operate the property platform yourself — pay the percentage. It's worth it. But if you can handle the booking layer yourself and just need the operational backbone, the math heavily favors a flat-rate model.
Annual bookings
$90,000
Cocoa Beach example
20% PM fee
$18,000/yr
Grows with revenue
GuestSet Pro mgmt
~$3,000/yr
Flat — never a percentage
When to hire a PM instead
Honest signals that you should hire a property manager.
Some owners genuinely need full property management. We don't try to convert those owners into our model — it doesn't work. Signs that a Florida-licensed property manager is the right call:
- • You live out of state and don't want to think about your property at all
- • You don't want to handle guest inquiries or booking decisions
- • You don't want to set or adjust pricing yourself
- • You're comfortable with revenue-sharing in exchange for a hands-off experience
- • Your property is in a market where dynamic pricing and listing optimization expertise drives meaningful revenue gains
- • You don't want to use Airbnb's built-in tools or any PMS
If two or more of those are true for you, talk to a Florida-licensed property manager — not us. Your operations would benefit from someone who handles the entire stack.
We can recommend several property managers in Brevard County that we've worked alongside successfully. Some of them subcontract their cleaning operations to us. They handle the bookings; we handle the property. Owners get the best of both.
Our legal status
What we are licensed and registered as.
American Cleaning Innovations is the operating brand of Truerock Ventures LLC, a Florida-registered limited liability company. We carry:
What we are
- • $2,000,000 General Liability Insurance
- • $2,000,000 Umbrella / Excess Liability
- • $1,000,000 Workers' Compensation and Employers Liability
- • Janitorial bond coverage
- • Florida Business Tax Receipt
- • Brevard County Local Business License
What we are not
- • Not a Florida-licensed real estate broker or brokerage firm
- • Don't hold a license under Chapter 475 of the Florida Statutes
- • Don't perform property management activities regulated under Chapter 475
- • Not licensed to perform structural construction, electrical, plumbing, or HVAC work above Florida licensing thresholds
- • Not a Florida-licensed insurance broker
If you need any of these services, we can refer you to appropriately licensed professionals in Brevard County.
Closing
Why we make this distinction so clearly.
Three reasons.
First, regulatory clarity. Florida law has specific definitions for property management activity. We stay clearly outside those definitions, and we want our customers to understand the boundary too.
Second, customer expectations. Owners who hire a property manager expect different things than owners who hire a hospitality services vendor. Setting expectations correctly upfront prevents disappointment later.
Third, honest positioning. We could probably make more money by being vague about what we are — letting some owners think we're a property manager so they don't go to a real one. But that approach creates churn, complaints, and risk. We'd rather have the right customers for ten years than the wrong customers for ninety days.
If you're ready to talk about whether we're the right fit for your property, get started.